LE CLAN →
Status
Sole proprietorship · Initial phase
Infrastructure
Jelastic Cloud · Infomaniak · Geneva
Document
Confidential · April 2026 © Gad Lab
Guiding principles
- Foundation: sponsorship is the prerequisite for any rent commitment.
- Technological partnership: Infomaniak is naturally the ideal partner, since the entire project relies on their ecosystem (I have already been a reseller for 7 years).
- Vision: a sponsor doesn’t finance a promise, they amplify an already operational infrastructure.
- Activity sales: the physical premises, subscriptions, and institutional sessions only come next, and in that order.
This document structures the financial architecture of the Minecraft @ Gad Lab project across four development phases. It identifies income sources, details actual expenses, and establishes a net balance for each stage — from the current situation (seed, without premises) to operational maturity with a team.
01 Financial roadmap by phase
Now
01
· En cours
Initial phase · Foundation
Operational server, 0–5 families, no premises. Absolute priority: secure Infomaniak sponsorship before any contractual commitment.
INCOME: CHF 0
EXPENSES: CHF -150.00
BALANCE: CHF -150.00 /month
Months 1 to 12
02
· Lancement
Phase 2 · Consolidation
Premises open, sponsorship confirmed, first subscriptions and school sessions. Goal: cover fixed costs excluding salary.
INCOME: CHF 2,800
EXPENSES: CHF -4,200
BALANCE: CHF -1,400 /month
Months 12 to 24
03
· Équilibre
Phase 3 · Growth
Serious Craft launched, 2nd sponsor, 50 active children. First partial salary integrated. The structure becomes truly viable.
INCOME: CHF 7,500
EXPENSES: CHF -5,500
BALANCE: CHF +2,000 /month
Month 15 and beyond
04
· Vision
Phase 4 · Maturity
Fixed costs covered: premises open, sponsorship confirmed, first subscriptions and school sessions.
- Become a general partnership (SNC), with employees.
- Develop Serious Craft and become a national reference for Swiss talent pools and naturally feed Infomaniak’s customer base.
02 Sources of income
🤝 Sponsorship & sponsors
Structural pillar in phases 0–1. Essential before opening the premises. Diversifies in phase 2 with a 2nd partner.
| Phase 0 | To be defined |
| Phase 1 (Infomaniak) | CHF 1,250/month |
| Phase 2 (+Addiction Switzerland) | CHF 2,167/month |
| Phase 3 (multi-sponsors) | CHF 3,000/month |
P1 sponsorship target:
CHF 15,000/year — justifiable line by line.
👨👩👧 Family subscriptions
Monthly recurring income. Free beta phase (3 months) to create social proof and testimonials before billing.
| Target rate | CHF 30–50/child/month |
| Phase 1 (20 children) | CHF 600/month |
| Phase 2 (50 children) | CHF 1,500/month |
| Phase 3 (100 children) | CHF 3,000/month |
Market: CHF 40–50/month for a supervised educational activity. Floor at CHF 30.
🏫 School & institutional sessions
B2B contracts with schools, disability foundations, Addiction Switzerland. Depends on having premises, impossible before opening.
| Session rate (half-class) | CHF 250 |
| Phase 1 (3 sessions/month) | CHF 750/month |
| Phase 2 (8 sessions/month) | CHF 2,000/month |
| Phase 3 (16 sessions/month) | CHF 4,000/month |
Key lever: a framework agreement with 2–3 schools in French-speaking Switzerland that guarantees 6–8 recurring sessions/month.
💼 Serious Craft · Corporate
Team building workshops and training through play for adult teams. Almost zero marginal cost — the infrastructure already exists.
| Workshop rate (half-day) | CHF 750 |
| Phase 1 | CHF 0 (in development) |
| Phase 2 (2 workshops/month) | CHF 1,500/month |
| Phase 3 (4 workshops/month) | CHF 3,000/month |
2 workshops/month = CHF 1,500,
equivalent to 50 family subscriptions.
→ Maximum infra ROI.
🎟 Public workshops
One-off sessions on weekends, school holidays, themed events. Lowest income but offers good local visibility (event marketing).
| One-off workshop rate | CHF 15–25/child |
| Phase 1 (1/month) | CHF 200/month |
| Phase 2 (4/year) | CHF 333/month |
| Phase 3 (events) | Variable |
Secondary role: visibility and family recruitment rather than structural income.
🎓 Facilitator training & IP
Phase 3 only. The documented pedagogical method becomes an asset: licensing, certification training, potential expansion into paid franchises.
| Phase 3 estimate | CHF 500/month |
| Cultural grants | CHF 500/month |
| Long-term potential | Uncapped |
If the method is reproducible, the model can be exported as franchises, with Infomaniak as the natural infrastructure.
📈 Target income mix
PHASE 3 · BALANCE
03 Detailed expenses · Phase 1 · Launch
Charges fixes · Local |
|
| Loyer local (20 postes) Estimation Romandie — à négocier. Vise 1'200–1'800 CHF selon localisation. | ~1'500 CHF |
| Électricité & réseau 20 postes gaming = ~3 kW continus. Connexion fibre 1 Gbit/s obligatoire. | ~300 CHF |
| Assurance RC professionnelle Obligatoire dès qu'il y a des mineurs. RC + dommages matériels. | ~80 CHF |
Matériel informatique ( amorti ) |
|
| 20 postes gaming (amortissement 24 mois) 20 × 600 CHF = 12'000 CHF d'investissement initial, soit 500 CHF/mois. | ~500 CHF |
| Réseau local, switch, câblage Investissement one-shot, à intégrer dans le budget d'installation. | One-shot |
Hébergement & outils numériques |
|
| Serveur Jelastic · Infomaniak Coût actuel réel. Potentiellement offert via mécénat — à négocier. | ~80 CHF |
| Domaines, SSL, email, monitoring | ~30 CHF |
| Outils communication (newsletter, site) | ~40 CHF |
Fonctionnement & imprévus |
|
| Fournitures, consommables, petits équipements | ~100 CHF |
| Frais comptabilité / administration Raison individuelle = déclaration fiscale. Prévoir TVA si CA > 100k CHF. | ~70 CHF |
Rémunération fondateur |
|
|---|---|
| Salaire animateur Non intégrée en phase 1 — à planifier dès phase 2 (cible minimum : 2'500 CHF/mois). | Non incluse P1 |
Total charges fixes · Phase 1 (hors salaire) | ~4'200 CHF/mois |
04 Balance by phase
Phase 1 · Lancement (M1–M12) |
|
| Mécénat Infomaniak | +1'250 CHF |
| Abonnements familles (20 enfants) | +600 CHF |
| Sessions écoles (3/mois) | +750 CHF |
| Ateliers grand public (1/mois) | +200 CHF |
| Total revenus mensuels | +2'800 CHF |
| Total charges (hors salaire) | −4'200 CHF |
Gap mensuel à couvrir | −1'400 CHF |
|---|---|
This gap of CHF 1,400/month missing means that the CHF 15,000/year sponsorship doesn’t cover everything — but one additional school session per week is enough to close the gap.
Phase 2 · Croissance (M13–M24) — premier équilibre réel |
|
| Total revenus (5 sources actives) | +7'500 CHF |
| Charges fixes + salaire partiel | −5'500 CHF |
Excédent mensuel | +2'000 CHF |
|---|---|
First month of partial remuneration (CHF 2,500 integrated) with a small surplus.
Serious Craft alone represents 20% of income — it’s the 3rd structural pillar of the model.
05 Sponsorship budget
Recommendation · Amount & structure
Phase 1 requires CHF 15,000/year for the launch.
This reasonable amount covers Jelastic hosting (approx. CHF 960 per year), digital tools (approx. CHF 600 per year), pedagogical bandwidth, and brand visibility in every session, charter, and public communication. The progression toward CHF 20,000/year will be negotiated based on results obtained at M12.
Phase 1 · Launch
15,000
CHF/year · 1,250/month
Infrastructure + basic visibility
Phase 2 · Growth
20,000
CHF/year · 1,667/month
Renewal based on results
Phase 3 · Maturity
25,000+
CHF/year · expanded partnership
Multi-site, training, expansion
Non-negotiable sequence: obtain CHF 15,000 sponsorship, then sign a lease. Sponsorship is not an option — it’s the prerequisite for any premises opening. Without a partnership, the monthly gap of -CHF 1,400 is unsustainable by my own means over 12 months.
06 Strategic recommendations
1
Find sponsorship before any commitment
In the immediate future, the correct sequence is as follows: prospecting, confirmed sponsorship, premises search, opening. Reversing this order would create personal financial exposure that my sole proprietorship structure could not absorb. Sponsorship precedes the premises, not the other way around.
Priority
2
Plan a 3-month free phase at launch
Do not charge families during the first 3 months of opening. The goal is to collect testimonials, photos, and usage data — narrative capital — in order to renew sponsorship and conduct negotiations with schools. The marginal cost of these free months is almost zero.
Tactic
3
Change the legal structure to SNC at M6.
The sole proprietorship is correct for today. Thanks to my own income, I was able to design and implement a concrete project. The entire software infrastructure is already in beta and the website, which you are consulting while reading these lines, is operational. To ensure growth, it is strategic to change the legal structure to a general partnership. This transformation must be planned before the 12th month. Expense deduction is also significantly more favorable.
Structure
4
Build the Serious Craft offer now
The Serious Craft concept for companies is the strongest profitability lever: almost zero marginal cost (the infrastructure already exists), rate of CHF 750 per half-day, adult market that pays without friction. Two workshops per month = CHF 1,500, or 50 family subscriptions. Let’s start writing the pitch and the offer and launch activities as soon as the premises are open.
Profitability
5
Aim for a framework agreement with 2 or 3 schools by the third month.
An annual contract with a school guarantees 4 to 6 sessions per month at CHF 250. This recurring CHF 1,000 to 1,500 transforms the model. Addiction Switzerland can serve as a reference and intermediary with institutions. It’s better to prioritize schools that already have digital projects or prevention needs.
Growth
6
Document assets from day one.
Long-term vision · The members’ area of the website is the heart of the project. Every documented session, every event announcement, every testimonial collected or screenshot published is a valuable asset in phase 3. The pedagogical method is the core intellectual property of the project. Training external facilitators and expanding into German-speaking Switzerland is only possible if the method is reproducible and documented. We must therefore start building this corpus from the opening.
Communication
Note on VAT: As a sole proprietorship, I am exempt from VAT as long as my annual turnover remains under CHF 100,000. Beyond that, registration becomes mandatory — to be anticipated as soon as income crosses this threshold, particularly if Serious Craft gains momentum.
